Unforgettable events. Born in motorsport.
From global car launches to exclusive driving adventures, we create authentic automotive experiences across the Nordics.
We design and deliver high-end automotive and driving experiences, from international press and brand events to exclusive private adventures across the Nordics.
Our services
Events for Automotive Brands
Exclusive Private Events
Why Choose us
Motorsport DNA
From rallying to world-class events, passion drives us.
Local Knowledge
Finland, Sweden, Norway, Iceland, Baltics — we know the best roads, tracks, and saunas.
Tailored Experiences
Bespoke events designed around your vision.
Trusted by Brands
Proven track record with global manufacturers.
About us
Born from rallying. Built for unforgettable experiences.
Born from a lifelong love of cars and the desire to share that feeling with others, Vatanen Events is the result of a journey that started long before the company itself. I grew up in rallying alongside my father, Ari Vatanen, a World Rally Champion who became a true ambassador for the passion of driving and for Finland. Following in his tracks, I went on to compete in the World Rally Championship myself, before turning that experience into designing world-class events that capture the essence of driving in the Nordics.
Based in Finland, Vatanen Events brings together the region’s leading specialists to deliver seamless, high-impact automotive experiences in any condition. From international car launches to exclusive private programs, every detail reflects our commitment to quality, safety, and authenticity.
